Airbus Strategy Review Augurs Clean Break Under New CEO | Aerospace Vendors News

Airbus has launched a strategic review to outline changes under the incoming chief executive, Guillaume Faury, as it faces industrial challenges and prepares to overdue modernization, industry sources said. 

The “Airbus Next Chapter” review involves a team of planners working outside the normal strategy organization in pursuit of a break from years of industrial problems, management feuds and ongoing bribery scandal.

It is being led by investor relations chief Julie Kitcher, in what one insider described as a signal to financial markets that profits will be embedded in strategy’s as the one state sponsored European project marks its 50th anniversary.

Planemaking boss Faury, who becomes CEO when Tom Enders retires in April, ”wants to go fast and introduce a new state of mind: he wants to turn the page on the past”, a person familiar with the company said.

Founded in 1969, Airbus has risen to compete on par with Boeing and is one of Europe’s leading exporters. The review may address how Airbus can meet demand by sharply ramping up production of its jets like its A320. One previous taboo that may come for discussion is a fragmented production system securing jobs in The UK, France, Germany and Spain.

The A320 is the lifeblood of Europe’s largest aerospace group, described by operations chief Tom Williams, who retired in late 2018, as the “golden goose.”

Executives are warning Airbus must not find itself lacking in proven technology for the A320’s successor after 2030, as it had been in wide-bodies when Boeing launched the 787.

For now, Airbus is winning a bigger slice of the market on the A320 but some analysts say it has fallen behind Boeing in manufacturing techniques-a gap that could grow if Boeing launches a mid-market jet with a new factory system.

Source : Tim Hepher, Reuters